SAN JOSE Calif.

SAN JOSE Calif. -- eBay newly unveiled a program designed to help expand businesses and extend the collectibles market. During the pilot phase of the "Exclusives Program," manufacturers of the like kind as Goebel, Enesco and Disney moveed exclusive products, available only onward eBay. Fenton Art Glass launched its eBay Exclusive in January.

As part of the pilot program, manufacturers created a limited-edition item available exclusively forward eBay. Some manufacturers offered a small number of items signed on artists using eBay's traditional auction format, while chiefly of the pieces were furnished at a fixed price. Goebel and Enesco works also came with a interest certificate that could be redeemed at participating retailers. in this way far, the three initial program participants have sold from one side of to the other $2.6 million in eBay exclusive collectibles, according to eBay officials.

"The promotion helped Enesco reach a broader audience of Precious forces collectors and gift buyers," said Dan Dallemolle, president and chief executive officer of Enesco clump Inc. "And the certificate flock traffic to our traditional retail stores, making this a positive promotion for everyone We behold eBay as an ally to the world of collecting and to collectibles companies."

"eBay works to cause to grow innovative programs that help contribute to the extension of the collectibles industry," said Dan Nary, director of eBay collectibles. "The Exclusives Program gives manufacturers aspect to the world's largest community of collectors, while rewarding those collectors with the opportunity to purchase an exclusive limited edition from their favorite manufacturer."

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