Several publishers dish in succession the hottest market trends in limited-edition prints.


Several publishers dish in succession the hottest market trends in limited-edition prints. Here is what to consider for in 2004 and beyond.

Cutting-Edge Technology

With the advent of giclee printing and innovations in technology, the print market has changed enormously. Buyer are seeking more than simple prints and demanding as it is things as hand embellishment and prints forward media other than paper and canvas. Many publishers predict that this sweep will continue. "The limited-edition market has seen a gigantic change in medium," said Jill Muller of Kennebeck Editions. "A not many years ago, several galleries had their troubles about selling giclees. Now I rarely behold that. In fact, the galleries that were holding revealed are now buying. Canvas giclees have become hugely popular. Now, a giclee that is embellished is the norm."

an publishers, such as Deljou Art clump are even experimenting with printing upon surfaces other than canvas and paper, as it is as metal-like substances.



"We put forward some really interesting looks and surfaces that have not been available in the limited-edition market before," said Daniel Deljou of Deljou Art dispose "That might explain why our sales are up compared to the average market."

Smaller Edition Sizes

Aimee Clarke of Winn Devon said she anticipates seeing smaller edition sizes because many publishers are signing upon larger numbers of artists. "Since utilizing the giclee to represent limited editions, Winn Devon has been able to publish more fine art by dint of a larger number of artists," she explained. "In the past, when we published serigraphs, the edition sizes would be in the 400 range. With the Iris printer we're able to contract the size of the editions, to 125 to 195 therefore selling on the outside editions quicker and bringing novel imagery to market faster. Since the edition sizes are now smaller, there is more value to the collector as well."

Sales in High-Growth Areas

Several publishers said that despite the sluggish economy, they have still seen sales improve in high-population areas, such as the "sunbelt" states of Texas, Florida, Georgia, Arizona and Southern California, and calculate upon that growth to continue.

"There is a tremendous amount of novel construction, both residential and commercial, going onward in these areas," said of recent origin Era's Joseph Garcia. "People and companies are always going to be migrating toward the warmer climates because of the lower price of living in many of these areas and other factors."

Landscapes and Abstracts

The sum of two units trends that have dominated the print market--landscapes and abstracts--will continue to thrive, according to several trend-spotting publishers. Many anticipate that the couple styles, popular with collectors and interior designers, will continue to thrive.

COPYRIGHT 2004 Pfingsten Publishing, LLC

COPYRIGHT 2004 Gale Group

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