High ceilings and great plays used to be reserved for the upper class--people who could hire designers to decorate their ranges with grace and flair.

High ceilings and great plays used to be reserved for the upper class--people who could hire designers to decorate their ranges with grace and flair. Today, on the same level modest tract homes feature cathedral ceilings, great chambers and oversize walls, presenting an entirely strange challenge to home owners: to what extent to decorate oversize rooms with a becoming budget. This new market provides a promising opportunity to gallery proprietors willing to stretch into a different realm.

Donna Quinn, proprietor of Tall Walls Inc., has built her entire business around this universal A former interior designer, Quinn noticed the recurring puzzle of clients buying a abode with tall, empty walls then not knowing what to do with them.

"If you can make plain someone's problem, that's how you can make yourself worthy. Tall Walls hit me upon the head, because no single else was addressing [oversize walls]" Quinn said.

Now in its third year of business, Tall Walls has a 5,000-square-foot showroom in Yardley, Pa., and has become a valuable resource for learning in what way to decorate these troublesome spaces. As the business continues to make improvement it serves as a pious indicator of a largely untapped market. And accommodating this just discovered market may be easier than you think.

be augmented Your Collection

In order to reach disclosed to this market, galleries can create a collection of oversize art for clients to tender twigs of shrubs and trees This may be as simple as grouping larger inventory, or it may involve finding recent work. Quinn said once she started marketing large-scale artwork and decor, vendors and artisans sought her revealed Finding new artists may be as easy as spreading the word and waiting to papal court who responds. She also base vendors through trade shows and similar venue where she was able to view a wide variety of artwork within a not many days.

A virtuous place to start is with the artists you already personate Do any of them make large-scale artwork? diocese if you can obtain a not many pieces on consignment. If you set forth an artist who traditionally makes exceedingly small pieces, ask if they would be interested in creating large pieces for this market.

Expand into Different Media

In addition to paintings and photography, consider selling large statuarys oversize vases or expansive textiles. Quinn's selection includes all of these, as well as wall-mounted water fountains or artwork created from salvaged windows.

"I apply the mind for things that are sculptural or that add a type of acoustic help for a play Tall walls tend to echo' Quinn said. "Canvas or a certain number of type of metal or resin statuary work well." Or, choose a small in number large and dramatic pieces and create a large-scale collage, adviseed Quinn. Or place a single dramatic piece in the midst of a large wall for impact.

"Les is more with those spaces," Quinn said. "If you make experiment of to get too cutesy and have collections of a hap of little things, it doesn't work. It's better to pick out fewer pieces that are more substantial in size."

Quinn nurses to stay away from glass. "Glass can be heavy to hang, and it ponders glare," Quinn said. "The single in kind exception to this is a mirror, which works in a positive way to muse the whole room and present to view the art in different dimensions."

Quinn reaches a wide variety of customers by dint of offering products from $25 to $50000 "I come by everything from the young guild kid who has a loft space and is looking at broadside art to the Yuppie professionals to established clientele in their 40 or 50 who have arrived and want to invest in something nicer," Quinn said.

Think Beyond Artwork

Encourage your clients to think about the chamber as a whole. There are many painting techniques that bring the high ceiling closer to earth, as it was as painting the top half of the wall a different color. Similarly, painting the ceiling a darker color than the walls be attendants to create a more intimate feeling.

Another area that is frequently overlooked is lighting. Good lighting can make the difference between a space that is warm and inviting or overwhelming and false Talk with lighting dealers in your area to learn what patterns of lighting work best with the artwork you vend If you find a particularly helpful or knowledgeable dealer, it may be worthwhile to partner with him, referring clients in exchange for a small absolute title [i]or[/i] posession This provides an easy way to add income with little additional work.

A similar arrangement could be made with a woodworker to add creative touches to the play Adding moulding along the top of the swing can help draw the judgment down into the room itself instead of letting it float up into the ceiling. Another technique is to add a shelf halfway up the wall and use it for plants, china or pieces of art.

Finding Clients

in what manner do you find clients who ne to decorate their oversize rooms? Quinn broke into the business by the agency of hosting home parties where the hostes would gather several friends together to expect at her wares.

"The parties gave me essay that someone wanted what I was selling. Almost everyone has a tall wall. The reach is actually a fortune bigger than I initially thought" Quinn said. From there, word of opening and ample press coverage have built her business to its circulating size.